Art Direction + Design
Extended Comfort.
Playful creative that made a splash into market for a new product launched by WestJet.
The campaign featured creative media buys, gif motion and 3D billboards.
Wordmark Design
The extension of the N + R are a subtle nod to the extra legroom, and symbolize a guest being able to stretch out and relax.
The O symbolizes a guests journey from start to finish, reinforcing the idea of ease and relaxation full circle.
The Media
Motion tests to final output still sequences.
Featured in paid + owned media channels.
