Art Direction + Design
12 days of Giftmas
The gifs that keep on giving.
Fun creative that featured shot photography + vector based wrapping paper which were unwrapped with stop motion to reveal discounts 12 days prior to Christmas.
Wrapping Paper
Developed wrapping paper in brand colours + shapes theory.
Landing Page
Gifs of wrapped objects hinting towards travel destination were featured in owned channels, housed on a landing page.
The Media
A mix of paid media, utilized both photo + vector design, blending the two looks cohesively.
