Art Direction + Design
Explore More Sale
Canadians are adventurous creatures – whether in our own backyards, or across the globe, we’re constantly exploring more.
Fostering this incite we drew inspiration from nostalgic National Parks design to make our creative stand out in market in a fun and adventurous way.
The Lockup
With this lockup we were inspired to select a typeface that visually brought to life the Canadiana spirit, as the sale was closely tied to the Canada Day long weekend.
Typographical map treatment for the texture within the background
The Media
Using the topographical lines, we were able to bring this treatment into WestJet’s owned space to tie the concept together.