Art Direction + Design
Super Sale
We taped into the excitement and gratitude towards Mom’s and Dad’s everywhere, known for their heroics in their daily lives, taking care of family members young and old.
We leaned into the idea of fun Superhero creative to honour these figures.
The Lockup
The levels of type pop out amongst rising shapes, to show motion and flight.
Halftone pattern is a nice tie back to the comic book look + feel.
The Media
Images paired with this creative have been selected to show these figures in superhero-esk poses to again reinforce the concept.